Логотип — это визуальное восприятие бренда. Логотип должен быть максимально прост для запоминания и красив для положительных ассоциаций.
Логотип / бренд объединяет весь ряд принадлежности юридического лица: ее продукции, услуг, корпоративного представления и всех маркетинговых инструментов, используемых в дальнейшем для продвижения и является элементом фирменного стиля.
Логотип / бренд должен быть: запоминающийся, не содержать большого количества цветов, не иметь мелкой детализации. Разработка логотипа проводиться с учетом всех видов нанесения на рекламные носители и использования его в элементах фирменного стиля.
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