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 13.07.2025

Значение разработки логотипа.

Значение разработки логотипа.

by green / Четверг, 15 ноября 2018 / Published in Полезные статьи

Логотип — это визуальное восприятие бренда. Логотип должен быть максимально прост для запоминания и красив для положительных ассоциаций.

Логотип / бренд объединяет весь ряд принадлежности юридического лица: ее продукции, услуг, корпоративного представления и всех маркетинговых инструментов, используемых в дальнейшем для продвижения и является элементом фирменного стиля.

Логотип / бренд должен быть: запоминающийся, не содержать большого количества цветов, не иметь мелкой детализации. Разработка логотипа проводиться с учетом всех видов нанесения на рекламные носители и использования его в элементах фирменного стиля.

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